{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cspan\u003eShop Beauty of Joseon Korean skincare, inspired by traditional Hanbang ingredients and modern skincare science. Discover bestselling Beauty of Joseon sunscreens, serums and treatments formulated with ingredients like ginseng, rice and propolis to brighten, hydrate and strengthen the skin barrier for radiant, healthy skin.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml","description":"\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-complete=\"true\" data-processed=\"true\"\u003eKey ingredients\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAMIAxAA\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003eThe specific formulation can vary, but a product like the popular\u003c\/span\u003e\n\u003cdiv class=\"Mat90e\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cdiv class=\"AzjvZe\" data-complete=\"true\" data-processed=\"true\"\u003e\u003ca class=\"SmjhRb bqYA2d\" role=\"link\" id=\"pvlink3ZvKaLeoJ8eqhbIPwrXfAQ_1\" data-ved=\"2ahUKEwj3isuG2d-PAxVHVUEAHcLaNwAQxa4PegYIAwgDEAI\" href=\"https:\/\/www.google.com\/search?prds=pvt:hg,pvo:29,mid:576462715353525915,imageDocid:9825741957442253840,gpcid:14339866599458441328,headlineOfferDocid:14816012065311021098,catalogid:3322965374110893231,productDocid:15294166802325829741,rds:CSS_PC_14339866599458441328%7CPC_14339866599458441328%7CPROD_CSS_PC_14339866599458441328%7CPROD_PC_14339866599458441328\u0026amp;ibp=oshop\u0026amp;q=product\u0026amp;sa=X\u0026amp;ved=2ahUKEwj3isuG2d-PAxVHVUEAHcLaNwAQxa4PegYIAwgDEAI\" data-processed=\"true\" tabindex=\"0\"\u003eBeauty of Joseon Ginseng Cleansing Oil\u003cspan aria-label=\"Go to product viewer dialogue for this item.\" data-processed=\"true\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003econtains the following key ingredients\u003c\/span\u003e:\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-processed=\"true\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAMIAxAA\" data-processed=\"true\"\u003e\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-processed=\"true\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAMIAxAA\" data-processed=\"true\"\u003e\n\u003cul class=\"U6u95\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli data-hveid=\"CAMIBBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eSoybean oil (Glycine Soja Oil):\u003c\/b\u003e This lightweight oil acts as the primary solvent to effectively break down and lift away makeup and impurities without clogging pores.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBBAB\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eGinseng seed oil (Panax Ginseng Seed Oil):\u003c\/b\u003e This offers antioxidant protection and a subtle, calming grassy scent.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBBAC\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eMicellar cleansing technology:\u003c\/b\u003e These particles of oil and water absorb and trap impurities like a magnet while delivering moisture deep into the skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBBAD\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eBotanical extracts:\u003c\/b\u003e Additional plant-based extracts, including from the ginseng root and other plants, help to nourish and soothe the skin.\u003c\/span\u003e\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-complete=\"true\" data-processed=\"true\"\u003eBenefits for the skin\u003c\/div\u003e\n\u003cul class=\"U6u95\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli data-hveid=\"CAMIBhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eThorough cleansing:\u003c\/b\u003e It effectively removes makeup (including waterproof formulas), dirt, excess sebum, and SPF.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBhAB\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003ePore control:\u003c\/b\u003e The soybean oil and micellar technology work to dissolve oil-based debris, helping to clear pores.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBhAC\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eHydrating and non-drying:\u003c\/b\u003e The oil formulation cleanses without stripping the skin of its natural moisture, leaving the skin feeling soft and hydrated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBhAD\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eGentle and soothing:\u003c\/b\u003e With a gentle, plant-based formula, it is suitable for all skin types, including sensitive and blemish-prone skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMIBhAE\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eAntioxidant protection:\u003c\/b\u003e Ginseng's antioxidant properties help shield the skin from environmental stressors\u003c\/span\u003e\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-complete=\"true\" data-processed=\"true\"\u003eHow to use\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAMICBAA\" data-complete=\"true\" data-processed=\"true\"\u003eAs the first step in a double-cleansing routine, follow these steps:\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003col class=\"VimKh\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli data-hveid=\"CAMICRAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eMassage onto dry skin:\u003c\/b\u003e Take 1–2 pumps of the oil and gently massage it onto your dry face for about a minute. This allows the oil to dissolve makeup and impurities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMICRAB\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eEmulsify:\u003c\/b\u003e Add a few drops of lukewarm water to your face. The oil will turn into a milky texture.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMICRAC\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eRinse:\u003c\/b\u003e Rinse your face thoroughly with lukewarm water until the product is fully removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAMICRAD\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\" data-processed=\"true\"\u003eFollow with a water-based cleanser:\u003c\/b\u003e For a complete double-cleanse, follow with a water-based or foam cleanser to wash away any remaining residue.\u003c\/span\u003e\u003cspan data-wiz-rootname=\"ohfaMd\" class=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-processed=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55099032305990,"sku":"SKU0025-36","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_2031.jpg?v=1758041354"},{"product_id":"beauty-of-joseon-probiotic-sunscreen-spf50-50ml","title":"Beauty Of Joseon Probiotic Suncreen SPF50 50ml","description":"\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003eThe Beauty of Joseon Probiotic Sunscreen is with Rice + Probiotics SPF50 + PA ++++\u003cspan style=\"font-size: 1rem;\"\u003e It is a chemical sunscreen and a popular daily-use K-beauty product, highly praised for its lightweight, moisturizing feel and invisible finish.\u003c\/span\u003e\u003cspan style=\"font-size: 1rem;\" data-complete=\"true\" data-processed=\"true\" class=\"\" data-wiz-rootname=\"ohfaMd\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\n\u003cstrong\u003eKey Features : \u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-processed=\"true\" data-complete=\"true\" class=\"U6u95\"\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAUQAA\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eHigh protection:\u003c\/b\u003e The sunscreen provides powerful broad-spectrum protection with SPF50+ and PA++++, shielding against both UVA and UVB rays.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAUQAQ\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eLightweight, non-greasy texture:\u003c\/b\u003e It has a light, creamy texture that absorbs quickly into the skin without leaving a sticky or greasy residue. It also does not leave a white cast, making it suitable for all skin tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAUQAg\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eNourishing ingredients:\u003c\/b\u003e The formula is enriched with 30% rice extract and grain-fermented probiotics. These ingredients work to hydrate, nourish, and help strengthen the skin's barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAUQAw\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eCalming and hydrating:\u003c\/b\u003e Ingredients like rice extract and probiotics help soothe and moisturize the skin, which is beneficial for sensitive and dry skin types.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAUQBA\"\u003e\n\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eSuitable for makeup:\u003c\/b\u003e The non-pilling, moisturizer-like texture wears well under makeup.\u003c\/span\u003e\u003cspan data-complete=\"true\" class=\"\" data-wiz-rootname=\"ohfaMd\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\n\u003cstrong\u003eHow to use : \u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" data-hveid=\"CAgQAA\" class=\"Y3BBE\"\u003eApply a generous amount to your face and neck as the last step of your morning skincare routine. Allow it to absorb fully before applying makeup.\u003cspan data-processed=\"true\" data-complete=\"true\" class=\"\" data-wiz-rootname=\"ohfaMd\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\n\u003cstrong\u003eNew Formula :\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" data-hveid=\"CAoQAA\" class=\"Y3BBE\"\u003eBeauty of Joseon also offers a newer, lighter formula called the \u003cb data-processed=\"true\" data-complete=\"true\" class=\"Yjhzub\"\u003eRelief Sun Aqua - Fresh: Rice + B5 SPF 50+ PA++++\u003c\/b\u003e. It has a more watery consistency and a matte finish, making it a good choice for those with oily skin or for warmer weather.\u003cspan data-processed=\"true\" data-complete=\"true\" class=\"\" data-wiz-rootname=\"ohfaMd\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55099034173766,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_6616.jpg?v=1766487276"},{"product_id":"beauty-of-joseon-glow-deep-serum-30ml","title":"Beauty of Joseon Glow Deep Serum 30mls","description":"\u003cdiv data-processed=\"true\" data-complete=\"true\" data-subtree=\"aimfl\"\u003eThe Beauty of Joseon Glow Deep Serum is a brightening and hydrating Korean skincare product formulated with traditional \u003cem data-processed=\"true\" data-complete=\"true\" class=\"eujQNb\"\u003ehanbang\u003c\/em\u003e\u003cspan\u003e (herbal medicine) ingredients. It is designed to target pigmentation issues like dark spots, acne scars, and uneven skin tone.\u003c\/span\u003e\u003cspan data-processed=\"true\" data-complete=\"true\" data-wiz-uids=\"wpA3Ub_f,wpA3Ub_g\" class=\"\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-processed=\"true\" data-complete=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003cstrong\u003eKey Ingredients :\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-processed=\"true\" data-complete=\"true\" class=\"U6u95\"\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAYQAA\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003e68% Rice Bran Water:\u003c\/b\u003e A vitamin-rich ingredient that hydrates, soothes, and brightens the complexion while controlling sebum production.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAYQAQ\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003e2% Alpha-Arbutin:\u003c\/b\u003e A plant-derived skin-brightening agent that inhibits melanin production to fade existing dark spots and prevent new ones from forming. It is known to be more effective than regular Beta-Arbutin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAYQAg\"\u003e\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eOther herbal extracts:\u003c\/b\u003e Contains ingredients like soybean, barley, and wheat seed extracts that further help to address an uneven skin tone.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-sae=\"\" data-complete=\"true\" data-hveid=\"CAYQAw\"\u003e\n\u003cspan data-complete=\"true\" class=\"T286Pc\"\u003e\u003cb data-complete=\"true\" class=\"Yjhzub\"\u003eNiacinamide and Glycerin:\u003c\/b\u003e These ingredients help to strengthen the skin barrier, provide intense hydration, and boost overall radiance.\u003c\/span\u003e\u003cspan data-complete=\"true\" data-wiz-uids=\"wpA3Ub_o,wpA3Ub_p\" class=\"\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003cstrong\u003eHow to use : \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003c\/div\u003e\n\u003cdiv data-complete=\"true\" data-processed=\"true\" data-hveid=\"CAoQAA\" class=\"Y3BBE\"\u003eApply 2–3 drops onto the face after cleansing and toning. Gently pat it into the skin to aid absorption before following up with a moisturizer and sunscreen. The serum can be used both morning and night for optimal results.\u003cspan data-complete=\"true\" data-processed=\"true\" data-wiz-uids=\"wpA3Ub_17,wpA3Ub_18\" class=\"\"\u003e\u003cspan data-sae=\"\" data-animation-atomic=\"\" class=\"vKEkVd\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55105656127814,"sku":"SKU 0025- 1136","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_2033.jpg?v=1758143273"},{"product_id":"serum-1","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eThe Beauty of Joseon Dynasty Cream is a nourishing K-beauty moisturiser that provides deep , long -lasting hydration and a “glass skin “ dewy finish. \u003c\/span\u003e\u003cspan style=\"font-size: 1rem;\"\u003e Inspired by the traditional Korean medicine philosophy known as Hanbang, the cream is formulated with time-tested herbal and natural \u003c\/span\u003e\u003cspan style=\"font-size: 1rem;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"\" data-wiz-uids=\"PeQwZe_9,PeQwZe_a\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-processed=\"true\" data-complete=\"true\"\u003eKey ingredients and benefits\u003c\/div\u003e\n\u003cul class=\"U6u95\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cli data-hveid=\"CAYQAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eGinseng root water:\u003c\/b\u003e At 5%, ginseng is a potent antioxidant that hydrates, stimulates blood circulation, and helps to firm and plump the skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAQ\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eRice bran water:\u003c\/b\u003e Containing 29% rice bran water, this ingredient is rich in amino acids and minerals that hydrate and soften the skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAg\" data-sae=\"\" data-complete=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eNiacinamide:\u003c\/b\u003e This formula includes 2% niacinamide to help improve skin texture, reduce the appearance of pores, balance oil production, and brighten the skin tone.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAw\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eSqualane:\u003c\/b\u003e A 2% concentration of squalane helps to boost moisture and protect the skin's barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQBA\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eHyaluronic acid:\u003c\/b\u003e The cream contains three types of hyaluronic acid to deliver moisture to different depths of the skin, with sodium hyaluronate forming a protective film on the surface to prevent moisture loss.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQBQ\" data-processed=\"true\" data-sae=\"\" data-complete=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eHoney extract:\u003c\/b\u003e This is a natural antioxidant that boosts moisture and helps treat acne.\u003c\/span\u003e\u003cspan class=\"\" data-wiz-uids=\"PeQwZe_m,PeQwZe_n\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-processed=\"true\" data-complete=\"true\"\u003eHow to use\u003c\/div\u003e\n\u003cul class=\"U6u95\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cli data-hveid=\"CA0QAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eApply the cream at the last stage of your skincare routine, both morning and night.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CA0QAQ\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eGently pat the product into the skin with your fingers to aid absorption.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CA0QAg\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eIn the morning, follow up with sunscreen.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CA0QAw\" data-sae=\"\" data-complete=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eFor an extra glow, some users mix a small amount with their foundation.\u003c\/span\u003e\u003cspan class=\"\" data-wiz-uids=\"PeQwZe_1a,PeQwZe_1b\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan class=\"\" data-wiz-uids=\"PeQwZe_9,PeQwZe_a\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan class=\"\" data-wiz-uids=\"PeQwZe_9,PeQwZe_a\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55105657143622,"sku":null,"price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_2032.jpg?v=1758143312"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty by Joseon Glow Serum Propolis + Niacinamide 30ml","description":"\u003cdiv data-subtree=\"aimfl\" data-complete=\"true\" data-processed=\"true\"\u003eThe Beauty of Joseon Glow Serum is a Korean skincare product enriched with 60% propolis extract and 2% niacinamide. \u003cspan\u003eDesigned to combat skin inflammation and enlarged pores, it works to soothe irritation, control sebum, and brighten the complexion.\u003c\/span\u003e\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_9,TDEMPe_a\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-complete=\"true\" data-processed=\"true\"\u003eKey ingredients and benefits\u003c\/div\u003e\n\u003cul class=\"U6u95\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli data-hveid=\"CAYQAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003ePropolis extract (60%):\u003c\/b\u003e A naturally anti-inflammatory, antibacterial, and antioxidant-rich ingredient that helps soothe and calm irritated skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAQ\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eNiacinamide (2%):\u003c\/b\u003e A form of Vitamin B3 that regulates sebum production, helps even out skin tone, reduces the appearance of pores, and supports the skin's moisture barrier.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAg\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eBHA (0.5%):\u003c\/b\u003e A gentle exfoliant that helps remove built-up sebum and impurities from inside the pores.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAYQAw\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003e\u003cb class=\"Yjhzub\" data-complete=\"true\"\u003eOther ingredients:\u003c\/b\u003e The formula also contains \u003cem class=\"eujQNb\" data-complete=\"true\"\u003eCentella asiatica\u003c\/em\u003e and tea tree extract to provide extra soothing benefits, plus turmeric root extract, a natural antioxidant.\u003c\/span\u003e\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_n,TDEMPe_o\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_9,TDEMPe_a\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-processed=\"true\" data-complete=\"true\"\u003eWho is it for?\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAgQAA\" data-processed=\"true\" data-complete=\"true\"\u003eThe serum is suitable for all skin types, but it is particularly beneficial for those with:\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_v,TDEMPe_w\" data-processed=\"true\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"U6u95\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cli data-hveid=\"CAkQAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eAcne-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAkQAQ\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eInflamed or troubled skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAkQAg\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eEnlarged pores\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAkQAw\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eDull or uneven skin tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAkQBA\" data-sae=\"\" data-complete=\"true\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eDehydrated skin\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAsQAA\" data-processed=\"true\" data-complete=\"true\"\u003eHow to use : \u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAsQAA\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003col class=\"VimKh\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cli data-hveid=\"CAwQAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eAfter cleansing and toning, dispense 2–3 drops onto your fingertips or palm.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAwQAQ\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eGently spread the serum over your face.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAwQAg\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003ePat lightly to help with absorption.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAwQAw\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eFollow up with a moisturizer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-hveid=\"CAwQBA\" data-sae=\"\" data-complete=\"true\"\u003e\n\u003cspan class=\"T286Pc\" data-complete=\"true\"\u003eIf using in the morning, remember to apply sunscreen.\u003c\/span\u003e\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_19,TDEMPe_1a\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Y3BBE\" data-hveid=\"CAsQAA\" data-processed=\"true\" data-complete=\"true\"\u003eThe serum has a viscous, honey-like texture that absorbs quickly without feeling sticky.\u003cspan class=\"\" data-wiz-uids=\"TDEMPe_16,TDEMPe_17\" data-processed=\"true\" data-complete=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-sae=\"\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55105657962822,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_2034.jpg?v=1758143374"},{"product_id":"beauty-of-joseon-red-bean-pore-mask-140ml","title":"Beauty by Joseon Red bean refreshing Pore mask 140ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eUse this cruelty-free clay mask to minimize enlarged pores and control sebum production for clear and refined skin. With key ingredients like kaolin clay and red bean extract, the wash-off mask gently removes dead skin cells and impurities in pores. The formula contains antioxidant-rich pear and strawberry fruit extracts to protect skin from free radical damage. The soft clay texture absorbs oil and doesn’t dry out skin. This mask is made free of artificial fragrances and essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers deep pore cleansing and gentle exfoliation with refreshing cooling effect.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eInfused with 30 % Haenam Red Bean Extract rich in Saponin and together with Kaolin, it effectively absorb excessive sebum for fresh skin express.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eRed Bean Extract and Red Bean Powder help exfoliate for clear, smooth skin texture.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eMoisturizing soft clay texture helps absorb sebum and remove skin wastes without leaving dryness or tightness.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree of fragrance \u0026amp; essential oil.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cbr\u003e1. After facial cleansing, evenly apply a proper amount to dried face avoiding eye and mouth areas.\u003cbr\u003e\u003cbr\u003e2. Leave on for 5-10 mins. Gently massage and rinse off thoroughly with lukewarm water.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 aria-controls=\"_R_2ihq4qav5ubsnqtivb_\" aria-expanded=\"true\" class=\"accordion_title__igE6o MuiBox-root mui-0\"\u003eMajor Ingredients\u003c\/h4\u003e\n\u003cdiv id=\"_R_2ihq4qav5ubsnqtivb_\" role=\"region\"\u003e\n\u003cdiv class=\"productDetailPage_accordionContent__tZh8X\"\u003e\u003cspan\u003ePhaseolus Angularis Seed Extract, Glycerin, Kaolin, Caprylic\/Capric Triglyceride, 1,2-Hexanediol, Phaseolus Angularis Seed Powder, Hectorite, Cetyl Alcohol, Glyceryl Stearate SE, Sorbitan Olivate, Cetearyl Olivate, Ultramarines, Pyrus Communis (Pear) Fruit Extract, Ethylhexylglycerin, Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Hedera Helix (Ivy) Leaf\/Stem Extract, Water, Polyisobutene, Pyrus Malus (Apple) Leaf Extract, Fragaria Chiloensis (Strawberry) Fruit Extract, Iron Oxide Red (CI 77491), Caprylyl\/Capryl Glucoside, Sorbitan Oleate, Triethoxycaprylylsilane\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55362224881990,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_4120.jpg?v=1761928539"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal","title":"Beauty Of Joseon Revive Eye Serum Ginseng + Retinal 30ml","description":"\u003cp id=\"isPasted\"\u003e\u003cspan\u003eBeauty Of Joseon Revive Eye Serum Ginseng + Retinal\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDescription from Beauty Of Joseon:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBeauty Of Joseon Revive Eye Serum (30ml) has been formulated with Ginseng Extract and Retinal to minimise the effects of skin ageing around the eye contour, reducing fine lines and wrinkles, and enhancing elasticity.\u003c\/p\u003e\n\u003cp\u003eProtein is key to retaining elasticity in the skin's dermal layer and a deficiency decreases the levels of Collagen and Hyaluronic Acid, leading to wrinkles. The 10% Ginseng Root Extract component in this serum contains Saponin which infuses moisture into the skin and retains it there for a long time to increase skin health. Retinal Liposome 2%, a Vitamin A derivative, takes effect more quickly and effectively than Retinol, minimising skin irritation. This Retinal liposome has been enclosed in liposomes and enhanced with ingredients such as natural lipids and oils. Additional active ingredients including Glycerin, Niacinamide and Cholesterol have been included to increase overall efficacy. Cruelty-free.\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter smoothing out the skin's texture with toner, pump the serum 1-2 times and apply it around the eyes or the entire face.\u003c\/li\u003e\n\u003cli\u003eFor sensitive skin, use a small amount to give your skin time to adapt first and increase the amount slowly.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55704398266694,"sku":"SKU - BOJ Eye","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_6751.jpg?v=1767015658"},{"product_id":"beauty-of-joseon-matte-sun-stick-spf50","title":"Beauty Of Joseon Matte Sun Stick Mugwort + Camelia - 18g","description":"\u003cp id=\"isPasted\"\u003e\u003cspan\u003eBeauty Of Joseon Matte Sun Stick Mugwort + Camelia - 18g \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55704411865414,"sku":"SKU 0025-2118","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_6753.jpg?v=1767016229"},{"product_id":"beauty-of-joseon-red-bean-water-gel","title":"Beauty Of Joseon Red Bean Water Gel - 100ml - Lightweight Moisturiser","description":"\u003cp id=\"isPasted\"\u003e\u003cspan\u003eBeauty Of Joseon Red Bean Water Gel - 100ml \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDescription from Beauty Of Joseon:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOil-Free Hydration for Oily Skin: Achieve the perfect oil-water balance with our Red Bean Water Gel. Say goodbye to excess shine and hello to a matte, shine-free complexion that feels comfortably moisturized.\u003c\/li\u003e\n\u003cli\u003ePore Minimizer: Experience visibly refined pores with the power of red bean extract. Rich in saponins, it helps tighten and minimize the appearance of pores, leaving your skin smoother and more even-toned.\u003c\/li\u003e\n\u003cli\u003eFine Line Reduction: Our unique formula, infused with a potent blend of three peptides, actively works to reduce the appearance of fine lines, giving you a more youthful and radiant complexion.\u003c\/li\u003e\n\u003cli\u003eRed Bean Extract \u0026amp; Peptides: Red bean extract, a natural source of saponins, is known for its sebum-absorbing properties, helping to control excess oil and maintain a balanced complexion. Our peptides provide powerful age defying benefits, promoting smoother and firmer skin.\u003c\/li\u003e\n\u003cli\u003ePerfect for Oily Skin Types: Specifically formulated for oily skin types with active sebum secretion, our Red Bean Water Gel is the solution you've been looking for to manage oiliness while ensuring your skin stays adequately moisturized. Say hello to fresh, balanced skin every day.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55704445387078,"sku":"SKU-Beauty of J red bean","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/files\/IMG_6756.jpg?v=1767016596"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/1893\/2806\/collections\/99B6EE9B-A0D0-4274-B20C-128F3388F624.jpg?v=1773565399","url":"https:\/\/beautybylyndsey.store\/collections\/beauty-of-joseon.oembed","provider":"Beauty By Lyndsey ","version":"1.0","type":"link"}